The Wildkind’s Show

Before 2021, nobody wanted a Kia. It was the car you bought when you couldn't afford
anything else, and you quietly hoped your neighbours didn't notice.
 
Then they hired the head of design from BMW, launched a new logo with a Guinness World
Record drone fireworks show, confused 1.6 million people into Googling "KN," and somehow
ended up in the top 4 automotive brands in Australia. By the time most people noticed the
cars looked different, they'd already driven one and were seriously considering it over a
Mazda CX-5.
 
In this episode, we break down what actually made the Kia rebrand work, and what any
business can take from it:
 
◼ How one hire from a premium brand reshaped every Kia coming off the production line
◼ Why the logo confusion (1.6M searches for "KN") was actually a sign it was working
◼ The "packaging principle" that separates brands people buy from ones people settle for
◼ Why making a big deal of your launch matters as much as the launch itself
◼ The AutoMaster move: how a short video fixed the most broken part of the mechanic experience
◼ What Tesla's self-diagnosing service model means for any business built on repeat visits
 
Hosts: Andrew Murphy & [Co-host Name] — The Wildkinds Show

He was 21 years old, working at a not-for-profit gymnastics club, when the committee told him: "We think you should be the one to do this." That was the sliding doors moment that started Delta Gymnastics.
30 years on, John Mitchell has built one of Australia's largest privately owned gymnastics clubs, with 150 staff, a NPS score of 75 (ahead of Google), and a churn rate of 3.8% against a national average of 10.3%.
In this episode, John breaks down the exact frameworks, systems, and mindset shifts that got them there, including why most small businesses are being pushed into the red ocean by AI right now, and what to do about it.
In this episode:◼ The E-Myth principle that unlocked Delta's multi-venue expansion◼ How they built a coaching curriculum that doesn't rely on any   single person◼ Why they track NPS continuously, not annually, and what they do   with the data◼ Blue Ocean Strategy in real life, including why copying   competitors is the fastest way to become average◼ The four customer types model and how it drives a 3.8% churn rate◼ The AI trap most small business owners are falling into right now◼ Jim Collins, Verne Harnish, and why John says "First Who, Then What"   is still his biggest lesson after 30 years
Guest: John Mitchell - Co-Founder, Delta GymnasticsHost: Flynn Graham - Founder, Wildkinds Studio

Flynn spent last year filming somewhere between 800 and 1,000 videos across 40 different clients.
In this episode, he breaks down the five things that consistently moved the needle for business owners trying to build authority online without becoming full-time content creators.
They also run low-effort Canva tiles through Content Court and Andrew makes a prediction for where content is heading in 2026.

Mike Walsh came into the family business after years in commercial electrical work, then helped turn the automation side of Q Power into Walsh Gates. In this episode, he talks about learning management, defining real values, bringing EOS into the business, and building a team around a much bigger goal. There’s also a really honest section on cashflow, equipment finance and why growth can put pressure on a business fast. It’s a practical conversation about structure, people and staying clear on what you actually do.

Eight weeks after his first son was born, Andrew is questioning something he's spent years building a career around, social media.
In this episode, Andrew and Flynn have an honest conversation about what becoming a parent does to your relationship with platforms you've built a business on. They talk about privacy, intention, why people really post, the highlight reel problem, and what they actually want the digital landscape to look like in ten years.

Barry Minton left a sales job because he wanted more time in the conversations, not less. That instinct became the foundation of Elite Access Solutions, a scaffolding business built on something most of the industry doesn't bother with: actual relationships.
In this episode, Barry breaks down the three values he runs his life and business by, how he built a team that comes to him when things go wrong instead of hiding it, and a story about a period of time where he'd ring whoever came to mind every time he got in the car. No agenda. Just to check in. And what happened.
Honest, straight-talking, and worth your time.

Big changes are here! Instagram content is now being indexed by Google.
That means your Reels, captions, and short-form content can now boost your SEO, show up in search, and pull in cold leads just like blogs and YouTube videos.
In this episode, Flynn and Andrew break down:
What indexing actually means (and why it's a big deal)
Why Instagram joining Google’s party changes the game for content creators
What the “zero-click future” is and how AI is rewriting search behaviour
How to shift your content strategy to win long-term visibility
Why going deeper on fewer topics is the future of organic reach
PLUS: Why stuffing keywords is a waste of time, and how to make content that ranks and resonates.Want to create content to scale your business? Click Here

In this episode, Flynn and Andrew unpack the hybrid marketing system. A strategic blend of organic content and paid ads that’s delivering serious results for their clients.
They break down:
Why paid ads are powerful but short-lived (and expensive)
The long-term brand equity you get from organic
How to combine both to build trust and convert
Why your content should never “look like an ad”
The data-driven system they use to test content and drive cheaper, higher-quality leads
This is essential listening for any business owner running ads (or thinking about it) and wondering why results are dropping or how to actually build long-term brand trust while scaling fast.
Plus: The real reason people scroll straight past your Meta ads and how to fix it.
 
Want to create content to scale your business? Click Here

If you skip this step, you’ll waste time, burn cash, and wonder why your marketing isn’t landing.
In this first episode, Flynn and Andrew break down the real reason every business needs a customer avatar — and what happens when you skip it.
You’ll learn:
What a customer avatar actually is (no jargon, we promise)
How it shapes your ads, content, delivery, and product design
The exact questions to ask when building one
Why specificity = cheaper leads and better results
How to build multiple avatars without blowing up your strategy
Whether you're a coach, studio, or service-based biz, this is the starting point for scalable, profitable marketing.
PLUS: The guys share a simple hack to get started — even if you’ve never built one before.
 
Want to create content to scale your business? Click Here